Services marketing : integrating customer focus across the firm; Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; 2008
Services marketing : integrating customer focus across the firm; Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; 2008

Services marketing : integrating customer focus across the firmUpplaga 1

av Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

  • Upplaga: 1a upplagan
  • Utgiven: 2008
  • ISBN: 9780077107956
  • Sidor: 623 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels.

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Mer om Services marketing : integrating customer focus across the firm (2008)

2008 släpptes boken Services marketing : integrating customer focus across the firm skriven av Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 623 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Upplaga 2, Upplaga 1

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Referera till Services marketing : integrating customer focus across the firm (Upplaga 1)

Harvard

Wilson, A., Zeithaml, V. A., Bitner, M. J. & Gremler, D. D. (2008). Services marketing : integrating customer focus across the firm. 1:a uppl. McGraw-Hill.

Oxford

Wilson, Alan, Zeithaml, Valarie A., Bitner, Mary Jo & Gremler, Dwayne D., Services marketing : integrating customer focus across the firm, 1 uppl. (McGraw-Hill, 2008).

APA

Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2008). Services marketing : integrating customer focus across the firm (1:a uppl.). McGraw-Hill.

Vancouver

Wilson A, Zeithaml VA, Bitner MJ, Gremler DD. Services marketing : integrating customer focus across the firm. 1:a uppl. McGraw-Hill; 2008.

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