Services Marketing : integrating customer focus across the firmUpplaga 7
- Upplaga: 7e upplagan
- Utgiven: 2018
- ISBN: 9781260083521
- Sidor: 544 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Services Marketing : integrating customer focus across the firm (2018)
2018 släpptes boken Services Marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 544 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Services Marketing : integrating customer focus across the firm (Upplaga 7)
Harvard
Zeithaml, V. A. (2018). Services Marketing : integrating customer focus across the firm. 7:e uppl. McGraw-Hill.
Oxford
Zeithaml, Valarie A., Services Marketing : integrating customer focus across the firm, 7 uppl. (McGraw-Hill, 2018).
APA
Zeithaml, V. A. (2018). Services Marketing : integrating customer focus across the firm (7:e uppl.). McGraw-Hill.
Vancouver
Zeithaml VA. Services Marketing : integrating customer focus across the firm. 7:e uppl. McGraw-Hill; 2018.
