Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2024
-26%
Services marketing : integrating customer focus across the firm; Valarie A. Zeithaml; 2024
-26%

Services marketing : integrating customer focus across the firm Upplaga 8

av Valarie A. Zeithaml

5.0

(1)

  • Upplaga: 8e upplagan
  • Utgiven: 2024
  • ISBN: 9781266287152
  • Sidor: 1120 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.    • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.  • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.  • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

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Mer om Services marketing : integrating customer focus across the firm (2024)

2024 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valarie A. Zeithaml. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 1120 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

Köp boken Services marketing : integrating customer focus across the firm på Studentapan och spara uppåt 26% jämfört med lägsta nypris hos bokhandeln.

Referera till Services marketing : integrating customer focus across the firm (Upplaga 8)

Harvard

Zeithaml, V. A. (2024). Services marketing : integrating customer focus across the firm. 8:e uppl. McGraw-Hill.

Oxford

Zeithaml, Valarie A., Services marketing : integrating customer focus across the firm, 8 uppl. (McGraw-Hill, 2024).

APA

Zeithaml, V. A. (2024). Services marketing : integrating customer focus across the firm (8:e uppl.). McGraw-Hill.

Vancouver

Zeithaml VA. Services marketing : integrating customer focus across the firm. 8:e uppl. McGraw-Hill; 2024.

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